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Hypesight
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The inclusive & curated talent agency
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The inclusive & curated talent agency
It was crucial to position Hypesight as a brand — as opposed to a company providing a service. Through close collaboration with the co-founders and directors, we curated and crafted a 360º visual direction that would portray Hypesight’s essence while establishing a distinct look and feel in the talent management market.
It was crucial to position Hypesight as a brand — as opposed to a company providing a service. Through close collaboration with the co-founders and directors, we curated and crafted a 360º visual direction that would portray Hypesight’s essence while establishing a distinct look and feel in the talent management market.
A contemporary brand with a story to tell
In conversation with the Hypesight team, we explored the topic of diversity. The drive to launch a non-binary talent agency for all skin tones was the cornerstone of the narrative we developed. We crafted a neutral and homogenous colour palette to convey the idea of blending, togetherness and timelessness. Built as a digital magazine. We were inspired by niche and curated fashion magazines.
We developed an interface that allows a lot of space for editorials, playing with white spaces and large typographies. We wanted the aesthetic to be minimalist, forward, homogenous, timeless with a cinematographic touch.
Echoing Hypesight's high profile partner brands, we set out to create an identity that felt worldly, niche, inclusive, but most of all, effortless and avant-garde.
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Photography— ©Hypesight
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