Curated cult label rental

→ Client

Rotaro

→ Year

2019

→ Services

Web design \ Web development \ Motion \ Illustrations \ Email marketing

Curated cult label rental

Rent Reduce Repeat

We crafted and finessed the user experience for the launch of Rotaro, the innovative, and sustainable fashion rental platform. Focusing on the notion of mindful frivolity, we designed a distinct digital experience for the non-conformist tastemakers. The brilliant brand identity crafted by Fos & Co. was the ideal starting point one could wish for. We streamlined the colour palette and introduced engaging motion identity. We played with atypical layouts and typographical overlays to translate the notions of exploration, innovation and repetition.

We crafted and finessed the user experience for the launch of Rotaro, the innovative, and sustainable fashion rental platform.

Focusing on the notion of 'mindful frivolity', we designed a distinct digital experience for the non-conformist tastemakers. The brilliant brand identity crafted by Fos & Co. was the ideal starting point one could wish for. We streamlined the colour palette and introduced engaging motion identity. We played with atypical layouts and kinetic overlays to translate the notions of exploration, innovation and repetition.

©Our Social Creative - Rotaro - case study

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Fashion rental made simple

One of the key touchpoints was to illustrate the rental processes in different steps, clearly and attractively. We merged user experience and interface in one consistent visual solution and created an animated icon suite. In order to maintain digital consistency, we also developed the email marketing template, allowing the client to communicate successfully and effectively with on-brand assets.

One of the key touchpoints was to illustrate the rental processes in different steps, clearly and attractively.

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We merged user experience and interface into one consistent visual solution and created an animated icon suite. In order to maintain digital consistency, we also developed the email marketing template, allowing the client to communicate successfully and effectively with on-brand assets.

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We work on an agile sprint. The goal being to go to market with a great MPV (minimum viable product) and introduce to consumers a brand new fashion rental platform that uses sustainable processes where possible, from its biodegradable packaging to eco-friendly laundering and repair.

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