The ThreeDots founders really wanted to differentiate themselves from the existing competition in the CBD market by making a firm stand to be as transparent and honest as possible. We therefore designed the website with the focus around creating an informative, professional yet engaging UI & UX.
We created an extensive library of animations and motion graphics to bring the site to life while crafting informative and engaging copy to help educate the user. Creative and photography direction were carefully developed and produced to the bolster brand identity and product provenance.
The ThreeDots founders really wanted to differentiate themselves from the existing competition in the CBD market by making a firm stand to be as transparent and honest as possible. We therefore designed the website with the focus around creating an informative, professional yet engaging UI & UX.
We created an extensive library of animations and motion graphics to bring the site to life while crafting informative and engaging copy to help educate the user. Creative and photography direction were carefully developed and produced to the bolster brand identity and product provenance.
The logo and can label created by Xfacta gave us the pillars of what the brand was to become. We spent time building a well thought out brand strategy and manifesto to meet the founders desired stance as a leader in the CBD space. We refined the typography, type-setting and colour palette of the can while keeping the hero elements such as the logo and avatars.
ThreeDots is for those who dream big, swim against the current and seek balance in their hectic lives. For those who are always on the lookout for natural remedies and self-healing. The label stands for those who embrace personal growth over external pressure and is transforming the perception of CBD on the beverage market.
©Our Social Creative
Initial can design — Xfacta